Competitive Quality Strategy

Author: Pierre Maillard  

Publisher: John Wiley & Sons Inc‎

Publication year: 2013

E-ISBN: 9781118644294

P-ISBN(Hardback):  9781848214514

Subject: F272.1 prediction

Language: ENG

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Description

This book succinctly presents new methodological principles that will help you raise the quality of your valuable production to enhance your competitiveness. The concepts and models of principles of actions presented result from over 20 years of the author observing the ways in which companies of all sizes and in all sectors use specific mechanisms of quality production to give rise to long-lasting competitive factors. You’ll find practical guides that will help you better understand and strengthen your approaches to create new competitive edges, based on your employees’ culture of quality.

Chapter

Title Page

pp.:  1 – 5

Contents

pp.:  5 – 7

PREFACE

pp.:  7 – 11

INTRODUCTION

pp.:  11 – 13

CHAPTER 3. DEPLOYMENT OF A COMPETITIVE QUALITY TACTIC

pp.:  33 – 67

CHAPTER 4. THE CONDITIONS FOR SUCCESS OF A COMPETITIVE QUALITY TACTIC

pp.:  67 – 101

CHAPTER 5. SELLING A COMPETITIVE QUALITY TACTIC

pp.:  101 – 117

CHAPTER 6. MANAGEMENT OF A COMPETITIVE QUALITY TACTIC

pp.:  117 – 133

GENERAL CONCLUSION

pp.:  133 – 167

BIBLIOGRAPHY

pp.:  167 – 169

INDEX

pp.:  169 – 171

LastPages

pp.:  171 – 174

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