Retail Marketing and Branding ：A Definitive Guide to Maximizing ROI

Publication subTitle ：A Definitive Guide to Maximizing ROI

Author： Jesko Perrey  

Publisher： John Wiley & Sons Inc‎

Publication year： 2012

E-ISBN: 9781118489505

P-ISBN(Hardback):  9781118489529

Subject： F713.3 merchandising

Language： ENG

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Description

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.

The second edition of Retail Marketing and Branding includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters

Chapter

Contents

pp.：  1 – 6

Foreword

pp.：  6 – 12

Introduction to the Second Edition

pp.：  12 – 14

Second Edition Acknowledgments

pp.：  14 – 16

Introduction to the First Edition

pp.：  16 – 18

First Edition Acknowledgments

pp.：  18 – 22

Commonly Used Acronyms

pp.：  22 – 24

Part I Building Superior Retail Brands

pp.：  24 – 26

Part II Optimizing Marketing ROI

pp.：  26 – 130

Part III Ten Perspectives on Retail Marketing

pp.：  130 – 372

Contributors

pp.：  372 – 376

Index

pp.：  376 – 390

LastPages

pp.：  390 – 399

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