Free Gift Inside!!
：Forget the Customer. Develop Marketease
Publication subTitle ：Forget the Customer. Develop Marketease
Author： Stephen Brown
Publisher： John Wiley & Sons Inc
Publication year： 2004
E-ISBN: 9781841126029
P-ISBN(Paperback): 9781841125466
P-ISBN(Hardback): 9781841125466
Subject： F713.3 merchandising
Language： ENG
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Description
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
Chapter