Anyone Can Do It :Building Coffee Republic from Our Kitchen Table - 57 Real-Life Laws on Entrepreneurship

Publication subTitle :Building Coffee Republic from Our Kitchen Table - 57 Real-Life Laws on Entrepreneurship

Author: Sahar Hashemi  

Publisher: John Wiley & Sons Inc‎

Publication year: 2004

E-ISBN: 9781841125930

P-ISBN(Paperback): 9781841125794

P-ISBN(Hardback):  9781841125794

Subject: F2 Economic Planning and Management

Language: ENG

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Description

Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings' first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present day. Coffee Republic is now worth around £50m with 90 outlets around the UK.

This is a start-up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking 'why?' and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only 'special' people start successful businesses.

Chapter

CONTENTS

pp.:  1 – 17

PREFACE

pp.:  9 – 18

ACKNOWLEDGEMENTS

pp.:  17 – 9

CHAPTER TWO THE IDEA CHAPTER DO YOU HAVE A LIGHT BULB, OR DO YOU NEED TO FIND ONE?

pp.:  23 – 47

CHAPTER THREE MARKET RESEARCH

pp.:  47 – 59

CHAPTER FOUR WRITING THE BUSINESS PLAN

pp.:  59 – 87

CHAPTER FIVE RAISING MONEY FOR YOUR IDEA

pp.:  87 – 113

CHAPTER SIX IMPLEMENTATION

pp.:  113 – 121

CHAPTER SEVEN BEING IN BUSINESS IF YOU BUILD IT, WILL THEY COME?

pp.:  121 – 157

CHAPTER EIGHT GROWING FROM BIRTH TO MATURITY

pp.:  157 – 173

ROLADEX

pp.:  173 – 216

INDEX

pp.:  216 – 218

LastPages

pp.:  218 – 220

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