Understanding Media Users
：From Theory to Practice
Publication subTitle ：From Theory to Practice
Author： Tony Wilson
Publisher： John Wiley & Sons Inc
Publication year： 2009
E-ISBN: 9781444304961
P-ISBN(Paperback): 9781405155670
P-ISBN(Hardback): 9781405155663
Subject： G206.3 Mass Communication
Language： ENG
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Description
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
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