Intellectual Property ：Licensing and Joint Venture Profit Strategies

Publication subTitle ：Licensing and Joint Venture Profit Strategies

Author： Gordon V. Smith  

Publisher： John Wiley & Sons Inc‎

Publication year： 2004

E-ISBN: 9780471669937

P-ISBN(Hardback):  9780471460046

Subject： D9 Law;D90 theory of law (jurisprudence);D91 Legal departments;D923.4 intellectual property

Language： ENG

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Description

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectual Property: Licensing and Joint Venture Strategies provides the most up-to-date practical tools for evaluating the investment aspects of licensing and joint venture decisions, and discusses the legal, tax, and accounting practices and procedures related to such arrangements.

Chapter

ABOUT THE AUTHORS

ACKNOWLEDGMENTS

CONTENTS

Preface

1 Emergence of Intellectual Property Exploitation Strategies

2 Introduction to Exploitation Strategies

3 Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights

4 Creating Industry Standards

5 Economic Analysis of Exploitation—Underlying Theory

6 Economic Contributions of Intellectual Property

7 Use of the 25% Rule in Valuing Intellectual Property

8 Determining a Royalty Rate—An Example

9 An Infringement Damages Analysis for Determining a Royalty Rate

10 Risks of Exploitation

11 Licensing Economics and Royalty Rates

12 Dealing with Early-stage Intellectual Property

13 Trademark Licensing

14 Licensing Internet Assets

15 Licensing Negotiations and Agreements

16 Another View of Licensing Strategies

17 Joint Venture

18 Corporate Acquisition as an Exploitation Strategy

19 University Technology Transfer

20 Global Exploitation Potential

21 Organizing for the Future

22 Understanding the Business and Risks of Licensing

A Investment Rate of Return Requirements

B Financial and Business Information Sources

C Licensing Transaction Examples and Royalty Rates

Index

LastPages

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