Multichannel Marketing
：Metrics and Methods for On and Offline Success
Publication subTitle ：Metrics and Methods for On and Offline Success
Author： Akin Arikan
Publisher： John Wiley & Sons Inc
Publication year： 2008
E-ISBN: 9780470378878
P-ISBN(Paperback): 9780470239599
P-ISBN(Hardback): 9780470239599
Subject： F713.36 Electronic trade, trading
Language： ENG
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Description
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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