If Youre Not First, Youre Last :Sales Strategies to Dominate Your Market and Beat Your Competition

Publication subTitle :Sales Strategies to Dominate Your Market and Beat Your Competition

Author: Grant Cardone  

Publisher: John Wiley & Sons Inc‎

Publication year: 2010

E-ISBN: 9780470645901

P-ISBN(Hardback):  9780470624357

Subject: F272.91 enterprise leadership

Language: ENG

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Description

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude

Chapter

Contents

pp.:  1 – 5

Introduction

pp.:  5 – 7

Chapter 3: Past Client Reactivation

pp.:  39 – 49

Chapter 4: The Most Effective Call to Advance and Conquer

pp.:  49 – 61

Chapter 5: Converting the Unsold

pp.:  61 – 73

Chapter 6: Multiply through Existing Clients

pp.:  73 – 87

Chapter 7: Delivering at “Wow” Levels

pp.:  87 – 97

Chapter 8: The Importance of Price

pp.:  97 – 105

Chapter 9: Activate Second Sale to Boost Profits

pp.:  105 – 113

Chapter 10: The Value-Added Proposition

pp.:  113 – 121

Chapter 11: Act Hungry

pp.:  121 – 129

Chapter 12: Expand Acceptable Client Profile

pp.:  129 – 137

Chapter 13: Effective Marketing Campaigns

pp.:  137 – 143

Chapter 14: Repackaging for Increased Profits

pp.:  143 – 153

Chapter 15: The Power Schedule to Advance and Conquer

pp.:  153 – 163

Chapter 16: An Advance-and-Conquer Attitude

pp.:  163 – 177

Chapter 17: Your Freedom Financial Plan

pp.:  177 – 191

Chapter 18: The Most Important Skill Needed to Advance and Conquer

pp.:  191 – 201

Chapter 19: The Unreasonable Attitude

pp.:  201 – 215

Conclusion: How to Guarantee Your Position

pp.:  215 – 225

Afterword

pp.:  225 – 231

Glossary

pp.:  231 – 235

Index

pp.:  235 – 265

LastPages

pp.:  265 – 275

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