Pinterest Marketing ：An Hour a Day

Publication subTitle ：An Hour a Day

Author： Jennifer Evans Cario  

Publisher： John Wiley & Sons Inc‎

Publication year： 2012

E-ISBN: 9781118421895

P-ISBN(Paperback): 9781118403457

P-ISBN(Hardback):  9781118403457

Subject： F713.36 Electronic trade, trading

Language： ENG

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Description

Develop and implement a Pinterest marketing strategy with this step-by-step guide

Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.

  • Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan
  • Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results
  • Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns

Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.

Chapter

Pinterest™ Marketing: An Hour A Day

pp.：  1 – 15

Copyright

pp.：  15 – 16

Acknowledgments

pp.：  16 – 18

About the Author

pp.：  18 – 20

Contents

pp.：  20 – 21

Introduction

pp.：  21 – 29

Chapter 1: Understanding Pinterest

pp.：  29 – 35

Chapter 2: Who Uses Pinterest for Marketing and Why?

pp.：  35 – 47

Chapter 3: What Makes Pinterest Valuable?

pp.：  47 – 73

Chapter 4: Week 1—Set Up a Pinterest Account

pp.：  73 – 91

Chapter 5: Week 2—Curating Content with Pinterest

pp.：  91 – 113

Chapter 6: Week 3—Find and Attract Followers

pp.：  113 – 127

Chapter 7: Week 4—Purposely Propagating Pins on Pinterest

pp.：  127 – 145

Chapter 8: Week 5—Track and Monitor Pinterest Traffic

pp.：  145 – 161

Chapter 9: Week 6—Developing a Successful Pinterest Strategy

pp.：  161 – 183

Chapter 10: Week 7—Leveraging Boards for Better Reach

pp.：  183 – 201

Chapter 11: Week 8—Using Pinterest to Attract Traffic

pp.：  201 – 223

Chapter 12: Week 9—Using Pinterest to Engage with Fans

pp.：  223 – 245

Chapter 13: Week 10—Pinterest Marketing Through Contests

pp.：  245 – 267

Chapter 14: Week 11—Measure and Refine Your Strategy

pp.：  267 – 281

Chapter 15: The Future of Pinterest Marketing

pp.：  281 – 301

Appendix A: Pinterest Marketing Resources

pp.：  301 – 311

Appendix B: Appendix: Pinterest Tips from Top Marketers

pp.：  311 – 315

Glossary

pp.：  315 – 321

Index

pp.：  321 – 323

LastPages

pp.：  323 – 337

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