Chapter
1. The structure of the linguistic sign in onomatopoetic expressions (including interjections)
pp.：
49 – 66
2. Variations of the linguistic sign involving concrete concepts
pp.：
66 – 70
3. Variations of the linguistic sign involving abstract concepts
pp.：
70 – 81
4. Variations of the linguistic sign involving names
pp.：
81 – 91
Chapter 3. Language as a sigmatic fixative of reality: Parameters of semiotic relativity
pp.：
91 – 103
1. The semiotic nomenclature of demonstrative relations (including directional relations)
pp.：
103 – 108
1.1 The marking of horizontal distance in systems of demonstrative relations
pp.：
108 – 108
1.2. The marking of vertical distance in systems of demonstrative relations
pp.：
108 – 110
1.3. The marking of space relations in demonstrative systems
pp.：
110 – 112
1.4. The marking of motion in systems of demonstrative relations
pp.：
112 – 113
1.5. The marking of the range of vision in systems of demonstrative relations
pp.：
113 – 114
1.6. The marking of time relations in demonstrative systems
pp.：
114 – 117
1.7. The marking of indefiniteness in systems of demonstrative relations
pp.：
117 – 119
1.8. The marking of determinative relations in demonstrative systems
pp.：
119 – 120
1.9. The marking of politeness in systems of demonstrative relations
pp.：
120 – 121
1.10. The marking of emphatic connotations in systems of demonstrative relations
pp.：
121 – 123
2. The semiotic nomenclature in relations of politeness and deference
pp.：
123 – 131
2.1. The marking of politeness in the system of personal pronouns
pp.：
131 – 132
2.2. The marking of politeness in the system of possessive pronouns
pp.：
132 – 134
2.3. The marking of politeness in the system of demonstrative pronouns
pp.：
134 – 134
2.4. The marking of politeness in the verbal system
pp.：
134 – 135
2.5. The marking of politeness in the nominal system
pp.：
135 – 136
2.6. The marking of politeness in lexical structures
pp.：
136 – 139
3. The semitotic nomenclature in emotional and rational relations as a facet of mentality
pp.：
139 – 146
Chater 4. Language as a semiotic seismograph of acculturation: The problem of variability in sign systems
pp.：
146 – 161
1. Borrowings in the lexical field of parts of the body
pp.：
161 – 166
2. Borrowings in the system of numerals
pp.：
166 – 178
3. Borrowings in the lexical field of color terminology
pp.：
178 – 182
4. Borrowed expressions for natural phenomena as well as living things
pp.：
182 – 185
5. Borrowed expressions for basic activities and qualities
pp.：
185 – 190
6. Borrowings in the pronominal system
pp.：
190 – 195
Chapter 5. The world of signs and applied semiotics: An interpretative approach to ancient and modern cultures
pp.：
195 – 209
1. The fixation and mnemotechnical recording of information on the basis of pictures, and without the participation of language
pp.：
209 – 212
2. The fixation and mnemotechnical recording of information based on a diffuse correlation of pictorial symbols and linguistic signs
pp.：
212 – 225
2.1. The catchword principle in writing and the Cretan hieroglyphs
pp.：
225 – 234
2.2. The iconic materials of the hieroglyphs in relation to items and figurative motives of Minoan culture
pp.：
234 – 237
2.3. The role of hieroglyphic writing as a sacred script in Minoan civilization
pp.：
237 – 244
2.4. The reconstruction of a sacred text the contents of which is related to a funeral ritual
pp.：
244 – 248
2.5. The ceremonial character of the Minoan funeral ritual as a communication with the ancestors
pp.：
248 – 252
2.6. The archaeological evidence for the Minoan funeral ritual from Agia Triadha
pp.：
252 – 259
3. The fixation and mnemotechnical recording of information based on pictures and on the written language as two independent semiotic systems
pp.：
259 – 263
Bibliography
pp.：
263 – 279
Subject index
pp.：
279 – 285
Index of names
pp.：
285 – 289
Language in Its Cultural Embedding
：Explorations in the Relativity of Signs and Sign Systems
( Studies in Anthropological Linguistics )
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
