Author: Oppenheim Charles Wills Joanna
Publisher: Emerald Group Publishing Ltd
ISSN: 0001-253X
Source: Aslib Proceedings: new information perspectives, Vol.53, Iss.8, 2001-09, pp. : 284-295
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Management Decision, Vol. 1, Iss. 1, 1967-12 ,pp. :
Common Approaches to Budgeting for Advertising
Management Decision, Vol. 17, Iss. 5, 1979-12 ,pp. :
Advertising Expenditure and Product Quality
By Gilligan C.T. Holmes D.E.A.
Management Decision, Vol. 17, Iss. 5, 1979-12 ,pp. :