Towards a cross-cultural typology of trust in B2B food trade

Author: Hofstede Gert Jan   Fritz Melanie   Canavari Maurizio   Oosterkamp Elsje   Sprundel Gert-jan van  

Publisher: Emerald Group Publishing Ltd

ISSN: 0007-070X

Source: British Food Journal, Vol.112, Iss.7, 2010-01, pp. : 671-687

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Abstract