Assessing the market potential for a local food product: Evidence from a non-hypothetical economic experiment

Author： Akaichi Faical   Gil José M.   Nayga Rodolfo M.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0007-070X

Source： British Food Journal, Vol.114, Iss.1, 2012-01, pp. : 19-39

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