Author： Rosson Philip
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.11, Iss.1, 1993-12, pp. : 51-61
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing the British Conservatives 1997-2001
Journal of Marketing Management, Vol. 17, Iss. 9-10, 2001-11 ,pp. :
Access to resources
Recommend
The Marketing Strategies of British and German Companies
European Journal of Marketing, Vol. 28, Iss. 7, 1994-07 ,pp. :
Export Marketing Management in Medium-Sized British Firms
By Piercy Nigel
European Journal of Marketing, Vol. 17, Iss. 1, 1993-12 ,pp. :