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Author: Anderton E.J. Gorton K. Hammersley H. Tudor R.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.12, Iss.6, 1993-12, pp. : 428-435
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Analysis of pricing strategies for new product introduction
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Pricing Strategy and Practice, Vol. 5, Iss. 4, 1997-04 ,pp. :