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Author: Verhage Bronislaw Weele A.J. van
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.15, Iss.5, 1993-12, pp. : 73-85
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Control of New Product Development in UK Companies
European Journal of Marketing, Vol. 18, Iss. 6-7, 1993-12 ,pp. :
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