Marketing Strategy, Product Safety, and Ethical Factors in Consumer Choice

By Curlo E.  

Journal of Business Ethics, Vol. 21, Iss. 1, 1999-08 ,pp. : 37-48

Springer Publishing Company

Access to resources Recommend Favorite

Consumer behaviour and sensory preference differences: implications for wine product marketing

By Bruwer Johan   Saliba Anthony   Miller Bernadette  

Journal of Consumer Marketing, Vol. 28, Iss. 1, 2011-01 ,pp. : 5-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product maturity and marketing strategy

By Mason R.S.  

European Journal of Marketing, Vol. 10, Iss. 1, 1993-12 ,pp. : 36-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer behaviour in the context of SMS-based marketing

By Shareef Mahmud Akhter   Dwivedi Yogesh K.   Rana Nripendra P.  

The Marketing Review, Vol. 15, Iss. 2, 2015-0 ,pp. : 135-160

Westburn Publishers Ltd

Access to resources Recommend Favorite

Branding strategy and consumer high-technology product

By Hamann Danilo   Jr Robert L. Williams   Omar Maktoba  

Journal of Product and Brand Management, Vol. 16, Iss. 2, 2007-04 ,pp. : 98-111

Emerald Group Publishing Ltd

Access to resources Recommend Favorite