The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

By Cronin Blaise  

European Journal of Marketing, Vol. 18, Iss. 2, 1993-12 ,pp. : 33-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing of Services in the UK Construction Industry

By Hardy L.W.   Davies E.  

European Journal of Marketing, Vol. 17, Iss. 4, 1993-12 ,pp. : 5-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Library and Information Services The Strengths and Weaknesses of a Marketing Approach

By Oldman Christine  

European Journal of Marketing, Vol. 11, Iss. 6, 1993-12 ,pp. : 460-474

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A review of changes in the UK construction industry: Their implications for the marketing of construction services

By Yisa Silas B   Ndekugri Issaka   Ambrose Brian  

European Journal of Marketing, Vol. 30, Iss. 3, 1996-03 ,pp. : 47-64

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Issues of gender and servicescape: marketing UK public houses to women

By Schmidt Ruth A   Sapsford Roger  

International Journal of Retail & Distribution Management, Vol. 23, Iss. 3, 1995-03 ,pp. : 34-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite