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European Journal of Marketing, Vol. 6, Iss. 2, 1993-12 ,pp. : 98-106

Emerald Group Publishing Ltd

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Postgraduate Marketing Curricula in the United Kingdom

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European Journal of Marketing, Vol. 16, Iss. 1, 1993-12 ,pp. : 3-16

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The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

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An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom

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