Cognitive Style and Consumer Innovativeness: An Empirical Test of Kirton's Adaption-Innovation Theory in the Context of Food Purchasing

Author： Foxall Gordon   Haskins Christopher G.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.20, Iss.3-4, 1993-12, pp. : 63-80

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