![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Meade Nigel
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.21, Iss.5, 1993-12, pp. : 43-56
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Morgan Robert E. Strong Carolyn A. McGuinness Tony
European Journal of Marketing, Vol. 37, Iss. 10, 2003-11 ,pp. :