Author： Howard Donald G. Ryans John K.
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.23, Iss.5, 1989-05, pp. : 22-30
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Competition in the Pay-TV Market
By Armstrong M.
Journal of the Japanese and International Economies, Vol. 13, Iss. 4, 1999-12 ,pp. :
Access to resources
Recommend
How coviewing reduces the effectiveness of TV advertising
Journal of Marketing Communications, Vol. 18, Iss. 5, 2012-12 ,pp. :
Advertising regulation and market drivers
By Parsons Andrew G. Schumacher Christoph
European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. :
The beer market and advertising expenditure
By Heimonen Kari Uusitalo Outi
Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. :