Building the Paul Masson Brand

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.23, Iss.9, 1989-09, pp. : 27-30

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Integrated brand building using brand taxonomies

By Chernatony Leslie de

Journal of Product and Brand Management, Vol. 6, Iss. 1, 1997-01 ,pp. : 56-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated brand building using brand taxonomies

By Chernatony Leslie de

Marketing Intelligence & Planning, Vol. 14, Iss. 7, 1996-07 ,pp. : 40-45

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategies for building consumer brand preference

By Alreck Pamela L Settle Robert B

Journal of Product and Brand Management, Vol. 8, Iss. 2, 1999-02 ,pp. : 130-144

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The five phases of SME brand-building

By Centeno Edgar Hart Susan Dinnie Keith

The Journal of Brand Management, Vol. 20, Iss. 6, 2013-06 ,pp. : 445-457

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Building brands through brand alliances: combining warranty information with a brand ally

By Fang Xiang Gammoh Bashar S. Voss Kevin E.

Journal of Product and Brand Management, Vol. 22, Iss. 2, 2013-04 ,pp. : 153-160

Emerald Group Publishing Ltd

Access to resources Recommend Favorite