Marketing Strategy and Planning in the UK Pharmaceutical Industry: Some Preliminary Findings

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.24, Iss.2, 1990-02, pp. : 55-68

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Evaluation of UK car insurance brokers' web sites: some preliminary findings

By Li Shuliang Holeckova Klara

Marketing Intelligence & Planning, Vol. 23, Iss. 1, 2005-01 ,pp. : 77-88

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Strategy for Wall Partitioning in the UK

By Reynolds Tony

European Journal of Marketing, Vol. 20, Iss. 6, 1993-12 ,pp. : 68-79

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing implementation in the UK engineering industry

By Rafiq Mohammed Pallett Richard A

Journal of Marketing Practice: Applied Marketing Science, Vol. 2, Iss. 4, 1996-04 ,pp. : 13-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing of Services in the UK Construction Industry

By Hardy L.W. Davies E.

European Journal of Marketing, Vol. 17, Iss. 4, 1993-12 ,pp. : 5-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

R&D and marketing integration in NPD in the pharmaceutical industry

By Rafiq Mohammed Saxon Tim

European Journal of Innovation Management, Vol. 3, Iss. 4, 2000-04 ,pp. : 222-231

Emerald Group Publishing Ltd

Access to resources Recommend Favorite