Sponsorship and the Drinks Industry in the 1990s

Author： Meerabeau Elizabeth   Gillett Roy   Kennedy Michael   Adeoba Johnson   Byass Michael   Tabi Kingsley  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.25, Iss.11, 1991-11, pp. : 39-56

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