Marketing Standardisation by Multinationals in an Emerging Market

Author: Ozsomer Aysegul   Bodur Muzaffer   Cavusgil S. Tamer  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.25, Iss.12, 1991-12, pp. : 50-64

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Abstract