Author: Metcalf Lynn E. Frear Carl R. Krishnan R.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.26, Iss.2, 1992-02, pp. : 27-46
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The role of selfishness in buyer-seller relationships
Marketing Intelligence & Planning, Vol. 20, Iss. 1, 2002-02 ,pp. :