On Rethinking Marketing: Our Discipline, Our Practice, Our Methods

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.28, Iss.3, 1994-03, pp. : 13-25

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The myopia of new marketing panaceas: the case for rebuilding our discipline

By Badot Olivier Cova Bernard

Journal of Marketing Management, Vol. 24, Iss. 1-2, 2008-02 ,pp. : 205-219

Routledge Ltd

Access to resources Recommend Favorite

Customer satisfaction and the internal market: Marketing our customers to our employees

By Piercy Nigel F

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 1, 1995-01 ,pp. : 22-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Database Marketing: Talking Direct to Our Listening Customers

By Carr Mike

Marketing Intelligence & Planning, Vol. 12, Iss. 6, 1994-06 ,pp. : 12-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Gender, design and marketing: How gender drives our perception of design and marketing

By Canning Catherine

Journal of Marketing Management, Vol. 28, Iss. 13-14, 2012-12 ,pp. : 1642-1644

Routledge Ltd

Access to resources Recommend Favorite

Marketing Education Research: Credit for the Advancement of our Own Profession?

By Straughan Robert D. Albers-Miller Nancy D.

Journal of Marketing Management, Vol. 16, Iss. 7, 2000-10 ,pp. : 793-812

Routledge Ltd

Access to resources Recommend Favorite