Responses to different charity appeals: the impact of donor characteristics on the amount of donations

Author: Schlegelmilch Bodo B   Love Alix   Diamantopoulos Adamantios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.31, Iss.8, 1997-08, pp. : 548-560

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract