Marketing pharmaceuticals in Japan: background and the experience of US firms

Author： Mortanges Charles Pahud de   Rietbroek Jan-Willem   Johns Cort MacLean  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.31, Iss.8, 1997-08, pp. : 561-582

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Some Constraints on Adaptive Marketing by Foreign Consumer Goods Firms in Japan

By March Robert M.  

European Journal of Marketing, Vol. 11, Iss. 7, 1993-12 ,pp. : 491-498

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How do CPA Firms Perceive Marketing and Advertising? A Hong Kong Experience

By Yau Oliver H.M.   Wong Thomas  

European Journal of Marketing, Vol. 24, Iss. 2, 1990-02 ,pp. : 43-54

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The marketing of pharmaceuticals: standardization or customization?

By Doherty Gerard   Ennew Christine T  

Journal of Marketing Practice: Applied Marketing Science, Vol. 1, Iss. 3, 1995-03 ,pp. : 39-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Specific features of pharmaceuticals marketing mix

By Dickov Veselin  

Journal of Management & Marketing in Healthcare, Vol. 4, Iss. 3, 2011-08 ,pp. : 160-167

Maney Publishing

Access to resources Recommend Favorite

Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms

By Dadzie Kofi Q   Johnston Wesley J   Yoo Boonghee   Brashear Thomas G  

The Journal of Business and Industrial Marketing, Vol. 17, Iss. 6, 2002-09 ,pp. : 430-455

Emerald Group Publishing Ltd

Access to resources Recommend Favorite