A motivational process model of product involvement and consumer risk perception

Author: Dholakia Utpal M  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.35, Iss.11, 2001-11, pp. : 1340-1362

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract