Commentary - Machiavelli, political marketing and reinventing government

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.35, Iss.9-10, 2001-10, pp. : 1136-1154

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The political role of government-sponsored social marketing campaigns

By Raftopoulou Effi Hogg Margaret K.

European Journal of Marketing, Vol. 44, Iss. 7-8, 2010-01 ,pp. : 1206-1227

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pictures at an Exhibition: Milton, Machiavelli, Monet, Mussorgsky and marketing

By Harris Phil Rees Patricia

Marketing Intelligence & Planning, Vol. 18, Iss. 6-7, 2000-06 ,pp. : 368-373

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pictures at an Exhibition: Milton, Machiavelli, Monet, Mussorgsky and marketing

By Harris Phil Rees Patricia

Marketing Intelligence & Planning, Vol. 18, Iss. 6, 2000-06 ,pp. : 368-373

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Political marketing and the marketing concept

By O'Cass Aron

European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. : 37-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The marketing of political marketing

By O'Shaughnessy Nicholas

European Journal of Marketing, Vol. 35, Iss. 9-10, 2001-10 ,pp. : 1047-1057

Emerald Group Publishing Ltd

Access to resources Recommend Favorite