Exploring collaboration between sales and marketing

By Meunier-FitzHugh Ken Le   Piercy Nigel F.  

European Journal of Marketing, Vol. 41, Iss. 7-8, 2007-07 ,pp. : 939-955

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A study of relationship effectiveness between marketing and sales managers in business markets

By Dawes Philip L.   Massey Graham R.  

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 6, 2006-10 ,pp. : 346-360

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The three key linkages: improving the connections between marketing and sales

By Oliva Ralph A.  

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 6, 2006-10 ,pp. : 395-398

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Towards a Model of Corporate and Social Stakeholder Engagement: Analyzing the Relations Between a French Mutual Bank and Its Members

By Girard Carine  

Journal of Business Ethics, Vol. 107, Iss. 2, 2012-05 ,pp. : 215-225

Springer Publishing Company

Access to resources Recommend Favorite

Where Are All the Products? Are We Really Doing Social Marketing or Are We Doing Social Sales?

By Merritt Rowena   Christopoulos Alex   Thorpe Allison  

Social Marketing Quarterly, Vol. 15, Iss. 2, 2009-06 ,pp. : 5-13

Routledge Ltd

Access to resources Recommend Favorite