Market-oriented behavior: Comparing service with product exporters

Author： Cadogan John W.   Sundqvist Sanna   Salminen Risto T.   Puumalainen Kaisu  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.36, Iss.9-10, 2002-10, pp. : 1076-1102

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