Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships

Author： Hernández-Espallardo Miguel Arcas-Lario Narciso

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.37, Iss.11-12, 2003-11, pp. : 1685-1702

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