Author: Banister Emma N Hogg Margaret K
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.38, Iss.7, 2004-07, pp. : 850-868
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Khare Arpita Mishra Ankita Parveen Ceeba Srivastava Rajlaxmi
Journal of Targeting, Measurement and Analysis for Marketing, Vol. 19, Iss. 3-4, 2011-09 ,pp. :