Negative symbolic consumption and consumers' drive for self-esteem: The case of the fashion industry

Author: Banister Emma N   Hogg Margaret K  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.38, Iss.7, 2004-07, pp. : 850-868

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content