Exploring accounting and market orientation: an interfunctional case study

By Inglis Robert M.  

Journal of Marketing Management, Vol. 24, Iss. 7-8, 2008-09 ,pp. : 687-710

Routledge Ltd

Access to resources Recommend Favorite

Measuring Market Orientation: Exploring a Market Oriented Approach

By Harris L.C.  

Journal of Market-Focused Management, Vol. 5, Iss. 3, 2002-09 ,pp. : 239-270

Springer Publishing Company

Access to resources Recommend Favorite

Exploring Market Driving: A Case Study of De Beers in China

By Harris L.C.  

Journal of Market-Focused Management, Vol. 5, Iss. 3, 2002-09 ,pp. : 171-196

Springer Publishing Company

Access to resources Recommend Favorite

Supply chain market orientation in new product development in the UK: A pilot case study

By Redfern Robert   Davey Caroline L  

Journal of Fashion Marketing and Management, Vol. 7, Iss. 1, 2003-03 ,pp. : 65-77

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing power and CMO power: could market orientation break the link? An exploratory case study

By Lamberti Lucio   Noci Giuliano  

Journal of Strategic Marketing, Vol. 17, Iss. 5, 2009-10 ,pp. : 327-343

Routledge Ltd

Access to resources Recommend Favorite