Market orientation: an antecedent to the industrial manufacturer's power

Author： Bigné J. Enrique   Blesa Andreu   Küster Inés   Andreu Luisa  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.38, Iss.1-2, 2004-01, pp. : 175-193

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