Towards rigour in action research: a case study in marketing planning

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.38, Iss.3-4, 2004-03, pp. : 378-400

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Towards culture-driven strategic marketing planning: the use of participatory action research

By Saker Jim Smith Gareth

Journal of Strategic Marketing, Vol. 5, Iss. 3, 1997-09 ,pp. : 127-141

Routledge Ltd

Access to resources Recommend Favorite

In search of relevance and rigour for research in marketing

By Katsikeas Constantine S Robson Matthew J Hulbert James M

Marketing Intelligence & Planning, Vol. 22, Iss. 5, 2004-05 ,pp. : 568-578

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Processes of a case study methodology for postgraduate research in marketing

By Perry Chad

European Journal of Marketing, Vol. 32, Iss. 9-10, 1998-10 ,pp. : 785-802

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Action research in marketing

By Perry Chad Gummesson Evert

European Journal of Marketing, Vol. 38, Iss. 3-4, 2004-03 ,pp. : 310-320

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Case Research in Marketing

By Chad Perry

The Marketing Review, Vol. 1, Iss. 3, 2000-09 ,pp. : 303-323

Westburn Publishers Ltd

Access to resources Recommend Favorite