Managing a firm's behavior through market orientation development: some empirical findings

Author： Gounaris Spiros P   Avlonitis George J   Papastathopoulou Paulina  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.38, Iss.11-12, 2004-11, pp. : 1481-1508

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