Author: Silvera David H Austad Benedikte
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.38, Iss.11-12, 2004-11, pp. : 1509-1526
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Celebrity Endorsement: A Literature Review
Journal of Marketing Management, Vol. 15, Iss. 4, 1999-05 ,pp. :