Author: Addis Michela Podestà Stefano
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.39, Iss.3-4, 2005-03, pp. : 386-412
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
European Journal of Marketing, Vol. 27, Iss. 4, 1993-05 ,pp. :
Marketing in a postmodern world
By Firat A Fuat Dholakia Nikhilesh Venkatesh Alladi
European Journal of Marketing, Vol. 29, Iss. 1, 1995-01 ,pp. :