CRM: conceptualization and scale development

Author： Sin Leo Y.M.   Tse Alan C.B.   Yim Frederick H.K.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.39, Iss.11-12, 2005-11, pp. : 1264-1290

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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