The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability

Author： McGuinness Tony Morgan Robert E

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.39, Iss.11-12, 2005-11, pp. : 1306-1326

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Absorptive capability and its mediating effect on the learning and market orientations' influences on performance

By Zhang David Di

International Journal of Technology Marketing, Vol. 4, Iss. 2-3, 2009-06 ,pp. : 275-288

Inderscience Publishers

Access to resources Recommend Favorite

Exploring the role of market learning capability in competitive strategy

By Weerawardena Jay

European Journal of Marketing, Vol. 37, Iss. 3-4, 2003-04 ,pp. : 407-429

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining the Effect of Market Orientation On Innovativeness

By Tajeddini Kayhan Trueman Myfanwy Larsen Gretchen

Journal of Marketing Management, Vol. 22, Iss. 5-6, 2006-06 ,pp. : 529-551

Routledge Ltd

Access to resources Recommend Favorite

The effect of market orientation on dependence and satisfaction in dyadic relationships

By Blesa Andreu Bigné Enrique

Marketing Intelligence & Planning, Vol. 23, Iss. 3, 2005-05 ,pp. : 249-265

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of market orientation on positional advantage and organizational performance

By Langerak Fred

Journal of Strategic Marketing, Vol. 11, Iss. 2, 2003-06 ,pp. : 93-115

Routledge Ltd

Access to resources Recommend Favorite