![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Chernatony Leslie de Drury) Susan Cottam (nÚe
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.40, Iss.5-6, 2006-05, pp. : 611-633
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The criteria for successful services brands
By Chernatony Leslie de Segal-Horn Susan
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Factors Influencing Successful Brand Extensions
By Hem Leif E. De Chernatony Leslie Iversen Nina M.
Journal of Marketing Management, Vol. 19, Iss. 7-8, 2003-08 ,pp. :