Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.3-4, 2007-04, pp. : 274-291

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Expectations and Results of Contractual Joint Ventures by US and UK MNCs in Eastern Europe

By Paliwoda Stanley J. Liebrenz Marilyn L.

European Journal of Marketing, Vol. 18, Iss. 3, 1993-12 ,pp. : 51-66

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

CENTRAL AND EASTERN EUROPE

SourceOECD Industry, Services & Trade, Vol. 2006, Iss. 24, 2006-11 ,pp. : 79-102

OECD Publishing

Access to resources Recommend Favorite

Can Western HRM learn from Eastern MNCs? The case of Taiwanese/Chinese MNCs in the UK

By Chen I. Chun Lisa

International Journal of Chinese Culture and Management, Vol. 2, Iss. 4, 2010-02 ,pp. : 333-351

Inderscience Publishers

Access to resources Recommend Favorite

Standardization vs globalization: a new perspective of brand strategies

By Medina José F Duffy Mike F

Journal of Product and Brand Management, Vol. 7, Iss. 3, 1998-03 ,pp. : 223-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Entrepreneurship Education for Central, Eastern and Southeastern Europe

SourceOECD Industry, Services & Trade, Vol. 2008, Iss. 18, 2008-10 ,pp. : 221-256

OECD Publishing

Access to resources Recommend Favorite