An assessment of product class involvement in food-purchasing behavior

Author: Drichoutis Andreas C.   Lazaridis Panagiotis   Jr Rodolfo M. Nayga  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.7-8, 2007-07, pp. : 888-914

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Abstract