Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

Author: Walsh Gianfranco   Hassan Louise M.   Shiu Edward   Andrews J. Craig   Hastings Gerard  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.44, Iss.7-8, 2010-01, pp. : 1140-1164

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract