Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes

Author： Aspara Jaakko Tikkanen Henrikki Pöntiskoski Erik Järvensivu Paavo

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.4, 2011-04, pp. : 596-630

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