![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Briscoe G. Cannon T. Lewis A.L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.6, Iss.1, 1993-12, pp. : 7-16
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Introducing successful new industrial products
European Journal of Marketing, Vol. 10, Iss. 6, 1993-12 ,pp. :